Corporate - About Us



Primo Mobile Limited


Established in Hong Kong, a global player in mobile communication, our knowledge in the mobile industry has earned us the reputation in making Branded mobile phones. In 2010, Aston Martin has appointed Primo as the official licensee for the Aston Martin Racing brand of Mobile devices worldwide.


Primo Design Innovation Centre


Primo Design Innovation Centre is Singapore's gateway to international Product Design and Researched Development. Established in partnership with Primo Mobile and ITE Institute of Technical Education.


Incepted in 2009, Primo Mobile Pte Ltd, based in Singapore, is an official licensee to Tonino Lamborghini. Primo Mobile's CEO, Mr Tay Yong Ngee impressively built a business relationship with Tonino Lamborghini over time and he acquired the exclusive rights to create, develop and market a line of high-end mobile phones, mobile computing product and IT accessories under the Tonino Lamborghini brand in Asia Pacific, Europe, The Middle East and Russia.

With the incredible offer, Mr Tay strategizing expansion plans and diligently looking for strategic alliances to best Capitalize on this rare opportunity.


At this moment, mobile distributors have been secured to ensure price control over market territories and highly Specialized technological developments have been confirmed to ensure that the mobile device development would be of the highest quality standards.

Our network of international award winning Designers spans from Asia to Europe giving us unique abilities of setting trends and following consumer markets in multiple disciplines from electronics to fashion.


The collaboration with ITE, the centre served as a unique platform to capitalise and capture innovation and enterprising ideas from ITE students through their involvement and participation in the design Centre.


Primo Design Centre offers education open days, inspiring design seminars and innovative workshops to inspire the new generation to experience the latest in technology, engineering and design.



Contacts     Primo Service Centre

Primo Mobile Limited


Unit 1009 Trend Centre

29 Cheng Lee Street  

Chai Wan , Hong Kong

Tel : +852 9156 4480

Primo Design Innovation Centre


ITE College East

10 Simei Avenue Technology Block #03-19

Singapore 486047

Tel : +65 6352 1298


Mobile Device Centre


ITE College East

10 Simei Avenue Technology Block #03-19
Singapore 486047
Tel : +65 6352 129




HK Service Centre


Beverly House, Unit 1502
93-107 Lockhart Road
Wanchai, Hong Kong
(open daily from Mon-Fri from Time: 9:00am-6:00Pm)
+852 3529 2289